How many LinkedIn connection requests should I send per day?

LinkedIn doesn't officially disclose their limits, but most experts recommend staying under 30 connection requests per day to avoid restrictions. Quality is more important than quantity - personalized requests to well-targeted prospects will yield better results than mass connection attempts.

Is LinkedIn Premium worth it for lead generation?

For serious B2B lead generation, LinkedIn Premium (particularly Sales Navigator) is usually worth the investment. The advanced search filters, saved leads, InMail credits, and competitive insights provide significant advantages over the free version. However, start with the free version to refine your approach before upgrading.

How often should I post content on LinkedIn for lead generation?

For optimal visibility and engagement, post 3-5 times per week. Consistency is more important than frequency - it's better to maintain a steady schedule of quality posts than to publish sporadically. Use LinkedIn's analytics to identify when your audience is most active and schedule posts accordingly.

What's the best way to measure LinkedIn lead generation success?

Track metrics at each stage of the funnel: visibility metrics (impressions, profile views), engagement metrics (likes, comments, shares), connection metrics (connection requests sent/accepted), and conversion metrics (meetings booked, opportunities created, deals closed). Establish a clear attribution process to connect LinkedIn activities to actual business results.

7 Ways to Use LinkedIn for Targeted B2B Lead Generation

Frequently Asked Questions

Comments (2)

Alex Johnson

March 6, 2024

Great article! We've been using Sales Navigator for about 6 months now and it's definitely improved our lead quality. One thing I'd add is the importance of tracking your connection acceptance rates - we found that certain messaging templates performed much better than others.

Priya Sharma

March 7, 2024

The employee advocacy section is spot on. We implemented a program last quarter and saw our content reach increase by 300%. The key was making it super easy for employees to share - we use a Slack channel to distribute pre-written posts they can just copy and paste.